A wishlist that isn't
limited to Amazon
BennyList lets you add gifts from any store — Etsy, Target, IKEA, local boutiques, or Amazon — into one shareable list. No Amazon account required for anyone viewing it.
Free forever. No credit card needed.
The problem
Why people leave Amazon wishlists
Locked into Amazon
Amazon wishlists only work with Amazon products. Your favorite Etsy shop, local boutique, Target, IKEA, or small brand? Not allowed.
Gift-givers need an Amazon account
Sharing your Amazon wishlist forces everyone who loves you to log into Amazon — and then sit through recommendations, ads, and upsells.
Amazon knows everything
Every item on your Amazon wishlist feeds their algorithm. They track what you want, what gets bought for you, and use it to sell you more.
Prices change, items vanish
Amazon items go out of stock, get delisted, or jump in price between when you added them and when someone tries to buy. No warning.
How it works
Set up in under two minutes
Create your wishlist
Sign up free and start a new wishlist in under a minute. Name it anything — birthday, holiday, home, travel.
Add items from any store
Paste any product URL — Amazon, Target, Etsy, IKEA, a small brand's site — and BennyList fills in the name, image, and price automatically. Or use the browser extension.
Share one link
Text or email your list link to family and friends. They can view and reserve items without needing an account. No ads. No algorithm.
Side by side
BennyList vs Amazon Wishlist
| Feature | BennyList | Amazon |
|---|---|---|
| Add items from any store | ||
| Works without an Amazon account | ||
| Gift-givers need an account to view | ||
| iOS & Android apps | ||
| Browser extension | ||
| Private gift claiming | ||
| Multiple lists for any occasion | ||
| No ads or sponsored products | ||
| Group / shared wishlists | ||
| Free to use |
Why BennyList
Built to work the way you actually shop
Any store, any URL
Paste a link from Etsy, Target, IKEA, Walmart, a small brand — BennyList imports the name, image, and price automatically.
One shareable link
Share your wishlist via text, email, or group chat. No one needs an account to view or reserve gifts.
Private claiming
When someone reserves a gift, others can see it's taken — but the recipient doesn't see who bought what until you reveal.
Any occasion
Birthday, holiday, wedding, baby shower, home — create separate lists for every event and manage them all in one place.
iOS, Android & browser extension
Add items from your phone, or use the browser extension to save anything you're browsing on desktop in one click.
No ads or algorithm
BennyList doesn't push sponsored products or use your wishlist to serve you more ads. It's just your list.
FAQ
Common questions
What is the best Amazon wishlist alternative?
BennyList is the most flexible Amazon wishlist alternative because it lets you add items from any store — not just Amazon. You can paste a product URL from Target, Etsy, IKEA, or any website and BennyList automatically imports the title, image, and price. It's free, has iOS and Android apps, and gift-givers don't need an account to view your list.
Can I use BennyList instead of an Amazon wishlist?
Yes — BennyList does everything an Amazon wishlist does and more. You can still add Amazon products to BennyList by pasting the product URL, and your friends and family can buy them directly on Amazon. The difference is you can also add products from Etsy, Target, IKEA, Walmart, or any other store in the same list.
Do my friends need an Amazon account to view my BennyList wishlist?
No. BennyList wishlists are shareable via a single link that anyone can open without an account. They can browse your list, see what's already been reserved, and click through to buy items on whichever retailer you linked. No Amazon account, no BennyList account required to view.
Can I add Etsy, Target, or IKEA items to my wishlist?
Yes. BennyList works with any product URL from any online store. Paste the link and BennyList pulls in the product name, image, and price automatically. You can also add items manually if you prefer to write in a description rather than link to a specific URL.
Is BennyList free?
Yes, BennyList is free to use. Create an account, build as many wishlists as you want, and share them with anyone. BennyList has iOS and Android apps and a browser extension — all free.
How is BennyList different from an Amazon wishlist?
The main difference is store flexibility: Amazon wishlists only work with Amazon products, while BennyList works with any URL from any store. BennyList also doesn't require gift-givers to have an Amazon account, shows no ads or sponsored products, and lets you manage multiple lists for different occasions (birthday, holiday, home renovation, travel) all in one place.
Can I still add Amazon products to BennyList?
Yes. You can paste any Amazon product URL into BennyList and it will import the item just like any other store. The difference is your list isn't limited to Amazon — you can mix Amazon products with items from Etsy, Target, or anywhere else, all in the same wishlist.
Try BennyList free — add from any store
You can still add Amazon products, but now you're not limited to them. Etsy finds, Target picks, local shops, handmade goods — everything lives in one list, one link.
Free forever. No credit card needed.